Owners, operators & sponsors
Utilita Arena Sheffield
The Utilita Arena Sheffield is an SCT venue. Energy company Utilita are the current naming rights partner with a 5 year deal starting September 2021. The Arena has previously held three title sponsors, radio station Hallam FM, car supermarket Motorpoint & Doncaster Sheffield Airport.
The Arena Club hospitality facility has been previously sponsored by Best Solicitors & SIS with our VIP Members Club Lounge being previously sponsored by local radio station Heart.
If you would like to enquire about future sponsorship opportunites contact Kerrie Shakeshaft, Business Development Manager via email Kerrie.Shakeshaft@sheffieldcitytrust.org.
At SCT, we believe in the benefit of being active and enjoying life. We’re here to make everyone #feelgood. SCT is Sheffield City Trust. We were created in 1990 to improve the health and wellbeing of the people of Sheffield. We are focussed on inspiring people to be active, to enjoy sociable activities with friends and to deliver a lasting legacy of venues built for the 1991 World Student Games.
As a charity, our not-for-profit status means that any surplus is reinvested in improving our venues and activities to ensure that we are here for the communities we serve. Since 1990, we have invested around £50m in improving our facilities and reaching more local communities with our activities.
Our swimming and athletics facilities might be used by current and future Olympians, but we’re proud that all of our venues are open to everyone. Our Fitness Unlimited members benefit from programmes that extend well beyond the best gyms in Sheffield. But we’re not just about exercise. Our golf courses celebrate our fine green spaces and a shared, social experience. Our entertainment venues host the world's finest performers, making Sheffield City Trust one of the most successful leisure trusts in the country.
Part of the Community
We’re proud of our Sheffield roots. Actively working with Sheffield City Council, Activity Sheffield and small local clubs and organisations to help reach all parts of our community. A founding partner of MoveMore, we’re excited by our ambition to make Sheffield to be most active city by 2020.
Supported by a Board of Trustees
As a not-for-profit organisation, we’re managed by a board of trustees from a range of backgrounds. This brings a comprehensive mix of professional skills & knowledge providing strategic direction to the organisation.
SCTLive, part of Sheffield City Trust - Charity Registration Number: 700520. Registered in England. Registered Charity Address: Riverside East, 2 Millsands, Sheffield S3 8DT.
Utilita Energy is a British-owned challenger brand specialising in delivering a premium Smart+ Pay As You Go (PAYG) service – to help households make their energy spend go further.
Through efficiency advice and best-in-class tech – including our multi award-winning app - we put energy in the hands of our customers, giving them complete control over their usage and spend.
Utilita is also a long-time supporter of music, sport and live entertainment, offering incredible monthly rewards to amazing shows at incredible arenas just like this one.
Plus, there’s a £5,000 cash prize up for grabs every month in our free-to-enter Utilita Jackpot customer draw.
Our customers always get the VIP treatment at our arenas. Show your My Utilita app homepage to an arena staff member and you’ll have access to our Utilita Lounge where you can relax in style before the show.
Beat the queues! Head straight to the dedicated customer entrance with your My Utilita app ready to show security. The entrance can be found towards Blue concourse.
If you’re after the latest tech, family experiences, gift cards and more then you’ll love Utilita Extra. Our customers get exclusive access to amazing competitions every single week – for free! You can even grab some free tickets to the biggest shows at any of our other arenas. To top it all off, every month, you’re in with a chance to win £5000!
Ticketmaster UK, a Live Nation Entertainment company, has announced an exclusive ticketing partnership with SCTLive, part of Sheffield City Trust. SCTLive operates the Sheffield Arena & Sheffield City Hall.
The long-term deal will see Ticketmaster introduce digital ticketing into SCTLive’s venues for the very first time. This new ticketing system will make fans’ lives easier, increase security and avoid paper waste too. The technology will see SIVLive reach more fans with even greater content, as the venues gain access to Ticketmaster’s unrivalled marketing support.
Dominic Stokes, Head of SCTLive said: Ticketmaster’s recent work in digital ticketing has been groundbreaking and exceeded expectations, so it is really exciting to partner with them. This move will give us more control and give fans the best possible experience when entering our venues.
Andrew Parsons, Managing Director of Ticketmaster UK said: It’s an honour to say we will be working with SCTLive, further demonstrating our commitment to providing venues with the best possible ticketing technology. We think mobile-first with everything we do, from how fans discover events through to digital entry and we’re looking forward to bringing that ethos to Sheffield’s most important and busiest venues.
Ticketmaster has already demonstrated the success of digital ticketing with the technology being used across all AMG venues in the UK, including O2 Academy Brixton and O2 Shepherd’s Bush Empire, and most recently at festivals Lovebox, Citadel and SW4.
Ticketmaster is the global and local market leader in live event ticketing, digital marketing, and mobile fan engagement tools that drive over 500 million tickets to fans in 29 countries.
The Arena has a number of official suppliers including Coca Cola (soft drinks); Carlsberg (lager); Rollover (Hot Dogs), Cadbury (Confectionary) & VK (Hooch).