New Partnership Announced 🐾

Utilita Arena Sheffield are pleased to announce a long-term strategic partnership focussed on the supply specialist canine search and protection teams provided by Global Support Services (GSS). This will help ensure an additional layer of safety and reassurance to customers at the home to some of the city’s most prestigious live entertainment events. 

The introduction of specialist canine teams is part of a wide range of measures in place at the Arena to keep customers sage when attending live events at the venue.

Dogs have a sense of smell up 100,000 times more sensitive than humans and the presence of a canine protection teams with strong sensory powers often has a positive effect on anti-social behaviour and crime in and around their patrol areas.

In a partnership including the supply of both specialist detection dog teams and protection dog teams for all music and sporting events at the Arena, GSS will also provide practical canine-led counter-terrorism advice and solutions as the industry navigates its way through the introduction of the UK Protect Duty over the course of the next few months (“Martyn’s Law”).

As the new team is welcomed, GSS are planning to develop the process by allocating QR coded tags to each working dog as part of a customer engagement initiative. The QR code will allow customers to find out more about each dog and gain more of an understanding about their important role at Utilita Arena Sheffield. 

Dom Stokes, Head of Live Events and Venues at Sheffield City Trust as well as general manager at the Arena said:

“The safety and welfare of all our guests, promoters, acts and partners is our top priority. Quite simply this will give all our stakeholders total confidence in what we do.  We were recommended GSS by our principal security provider, as the partner of choice and experts for specialist dog teams in our sector. This is another aspect to our comprehensive risk assessment process. We have found GSS to be responsive to our needs, passionate and consummately professional. Most of all, they’re a great bunch of people to work alongside and in a short space of time, have fully integrated into our protective security platform here at the arena.”

Dave Pitt - GSS Specialist Services Director said:

“Due to the changes in the threat picture and customers seeking safety and reassurance along every step of their entertainment experience, the transactional days of ‘dial-a-dog’ are over. The team at Sheffield Arena works with us proactively on the identification of risk and values our recommendations on the appropriate, measured allocation of resources to mitigate those risks. This partnership is being built on regular communication, innovation - and a shared commitment to continuous improvement.”