Introducing...The Beat
A new era of luxury premium experience at Utilita Arena Sheffield.
From the energy and atmosphere of the Beat Lounge to the exclusive intimacy of the Beat Boxes and the members-only Beat Club, feel the beat designed for you.
Launching for live events and Steelers fixtures from June 2026.
Find Your Beat
We’re here to make every event exceptional. Customize your experience today.
Get In TouchThe Beat Lounge
Elevated hospitality in a stylish, high-energy setting, The Beat Lounge is the ultimate destination for live entertainment, the beating heart of premium hospitality, where fans and unbeatable vibes collide. Benefits include souvenir wristbands, exceptional food and drink, seamless entry to the venue and seats with amazing views of the Arena.
Features
- Early access to the venue
- Souvenir wristband
- QR Code Ordering
- Luxury designer toilets
- Exceptional food and drink
- Cloakroom
The Beat Club
Sheffield’s most coveted membership, an all-inclusive, exclusive experience granting first refusal to every arena show. The Beat Club is about belonging, a shared sense of being part of something rare, considered, and quietly prestigious, ensuring the experience remains uncompromised, the atmosphere exceptional and the value unmistakeable. Benefits include, dedicated parking, luxury curated food and drink and invitations, to once in a life-time experiences.
Features
- Early access to the venue
- Luxury curated food and drink
- Invitations to once in a life-time experiences
- Designated parking space
- Exclusive member benefits
- Cloakroom
The Beat Boxes
Made for moments, the Beat Boxes provide, lively yet intimate surroundings, a space where memories are made, inspired by bringing fans together to move to a shared beat. Highlights include bathroom facilities, premium host, complimentary arrival drink and souvenir wristband.
Features
- Early access to the venue
- Complimentary arrival drink
- En-suite toilet facilities
- QR Code Ordering
- Souvenir wristband
- Premium Host