An ice-breaking debut for Boxbar as they joined us for our first Sheffield Steelers game in 2025!
The new partnership with the Utilita Arena Sheffield and Boxbar, marks the beginning of an exciting chapter in the venue’s evolution under new operators, ASM Global.
With 18 serving taps in action, serving up ice-cold, perfectly poured Madri lager and Aspall cider, we kicked off the partnership at the weekend with a thrilling Sheffield Steelers ice hockey game.
This partnership is part of ASM Global’s wider plans to enhance and invest in the arena, starting with upgrades focussed on improving the concourse experience.
Whilst taking up minimal concourse space, Boxbar serves two pints in under 30 seconds, keeping queues to a minimum and making sure fans miss none of the important action on the ice!
We can’t wait to see the partnership grow over the year to come!
